Wednesday, May 16, 2012
It’s no secret CNN’s ratings have reached record lows. On May 2, 2012, I reported CNN posted the worst audience numbers in a decade.
Last night was a busy Tuesday evening for the networks, dominated by the season finale of ‘NCIS: LA’ on CBS, ‘America’s Got Talent’ on NBC and, ‘Dancing With the Stars’ on ABC, drawing an astonishing 39 million viewers at 9PM.
Unfortunately for CNN, ‘Piers Morgan Tonight’, also at 9PM, attracted an anemic 39,000 viewers. These numbers represent the lowest 9PM weekday ratings for CNN since 1997 — a 15 year low.
CNN’s decision to replace the popular Larry King, host of Larry King Live, who retired on December 16, 2010 after 25 years at CNN, with British personality and Rupert Murdock protege, Piers Morgan, remains one of the most bizarre and inexplicable decisions in television history.
American viewers have not, and my guess will never, embrace the frequently smarmy, and often arrogant Piers Morgan. What will it take for the suits at CNN to admit Piers Morgan is a flop and should be given a one-way ticket back to Britain?