Wednesday, March 13, 2013
If you miss eating the iconic Twinkie, just hang in there a few more months.
A new owner of Hostess Brands Inc.’s snack cakes hopes to have Twinkies back on U.S. store shelves by this summer, according to a member of the purchasing group.
Daren Metropoulos, a member of his family’s private equity firm, told Reuters in an email on Tuesday:
“Our family is thrilled to have the opportunity to reestablish these iconic brands with new creative marketing ideas and renewed sales efforts and investment.”
Daren’s father, Dean Metropoulos, joined with Apollo Global Management to offer $410 million for Twinkies and other snack cakes. No other bidders emerged.
Besides the iconic Twinkie, Hostess’ snack cake line also includes cakes, which include Cupcakes, Ding Dongs and Ho Hos.