CBS Says 2013 Super Bowl Ads More than 50% Sold

Thursday, May 31, 2012

CBS reports more than half its advertising inventory for the 2013 broadcast of Super Bowl XLVII in New Orleans is sold, and could reach levels approaching 80% in the next few weeks, according to Ad Age Media News.

Despite news that General Motors is not buying ads on next year’s high priced Super Bowl broadcast, the sports mega-event has become a veritable parking lot of auto promotion over the last three years, with Hyundai, Audi and others attempting to make their presence felt.

Earlier this month, GM cited the cost of advertising in the next game, reported to be  between $3.7 million and $3.8 million per thirty-second spot, the reason to place its ad dollars elsewhere.

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5 Responses to CBS Says 2013 Super Bowl Ads More than 50% Sold

  1. Joe in Colorado says:

    I know $3.7 million and $3.8 million per thirty-second spot sounds expensive but you’re talking about an audience of a billion consumers. It’s money well spent. As for GM, they well most of their cars to China anyway.

  2. The Real Adam says:

    The thing about the Superbowl is, even people who don’t consider themselves football fans tune in to watch. This represents an enormous opportunity for companies.

    I didn’t know Superbowl XLVII was taking place in New Orleans. Very cool host city.

  3. Harry says:

    Absolutely true about General Motors. They sell more cars in China than in the U.S. market.

  4. This is the good opportunity to the company to advertise in the super bowl 2013 for more super bowl commercials 2013 related info visit

  5. I did not learn of American football until I moved to Miami. Now I am a fan.

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