Wednesday, May 2, 2012
CNN continued to lose viewers at an accelerated pace in April, posting its worst audience numbers in a decade.
The once mighty cable news network recorded a paltry 357,000 total viewers and among adults 25-54, a tiny 108,000 audience. CNN was down 21% in total viewers and 29% in the all important 25-54 adult audience. By comparison, leader Fox News Channel was up 2% in total viewers to 1.1 million viewers. MSNBC was flat in total total viewers to 425,000.
The evening CNN line-up did not fare any better. John King USA at 6PM was down 41% in the 25-54 demographic and Erin Burnett Outfront at 7PM was down 34%. Piers Morgan was down 14% at 9PM, and Anderson Cooper 360 was down 8% at 8 PM and 28% at 10PM.
All of which begs the question? How much longer can parent company Time-Warner continue to pour money into a losing operation like CNN until the board decides to sell CNN or simply shut it down completely?