Thursday, December 23, 2010
USAToday has an interesting piece today about cable’s decline in viewership.
While much of the article centers around the cable entertainment channels, my eye was drawn to CNN and Fox News. CNN continues to hemorrhage viewers, down 34% for 2010. Even Fox News — the conservative news darling, saw 7% of its audience disappear.
Anderson Cooper was wise to ink a deal for a network daytime talkshow. His CNN show Anderson Cooper 360 is wrapping 2010 with its lowest ratings ever in primetime among adults 25-54. Overall, Anderson Cooper 360 is down 32% in total viewers.
Time Warner, CNN’s parent company, would be smart to pull the plug on its entire New York and Atlanta operations and replace it with the excellent CNN International.