After 3 Months, Only 35 Subscribers for Newsday’s Pay Website

Wednesday, January 27, 2010

In late October, Newsday, the Long Island daily that the Dolans bought for $650 million, put its website, Newsday.com, behind a pay wall. The paper was one of the first non-business newspapers to take the plunge by putting up a pay wall. Could its fate be a sign of what others, including The New York Times, might expect?

So, three months later, how many people have signed up to pay $5 a week, or $260 a year, to get unfettered access to Newsday.com? The answer: 35 people. An astounding flop, by any measure.

The New York Times tried to shake down its readers once before with TimesSelect, a subscription service which forced readers to pay to access the columns of the paper’s most popular writers. It too flopped.

When will these dead tree dailies realize the only solution to generate revenue is to increase advertising fees?

This entry was posted in Media, New York Times, News and tagged , , . Bookmark the permalink.

3 Responses to After 3 Months, Only 35 Subscribers for Newsday’s Pay Website

  1. libhomo says:

    I think it might work if more newspapers got on board.

  2. sean says:

    Two things: Newsday may be the 11th largest newspaper in the US but it is still a local paper with it’s focus on Long Island. Not a lot to interest non-long islanders.

    Second: if you subscribe to the paper or Optimum cable you get the online subscription for free.

    This is not an apples to apples example of how the NYT’s new service will fair.

  3. Go to Atrios….apparently the old media thinks the iPad is going to save them. good fucking luck.

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