Lou Dobbs Bids Adiós to His Ratings

Friday, July 31, 2009


A lot of people have emailed to tell me Lou Dobbs’ embrace of the Birther movement is just a ploy designed to boost his flaccid ratings. They say Dobbs isn’t an evil xenophobe: he’s just trying to compete with FOXs’ uber-idiot, Bill O’Reilly for a few ratings crumbs.

Even Billo himself said as much the other night on his program:

“I mean, that’s—come on, I mean, it’s not true. Mr. Dobbs is trying to get ratings, trying to be provocative.”

While historically controversy is the tried and true method in cable news to gin up ratings, and Lou “Mexicans are responsible for leprosy” Dobbs could use a shot of Vamp blood to stop his ratings slide, Dobbs’ recent obsession with the president’s “mysterious” place of birth has not only failed to increase his ratings, it’s driving viewers away in droves.

According to The Observer‘s analysis of Nielsen TV tracking data, in recent weeks, as criticism of Mr. Dobbs continues to go up, his ratings at CNN continue to go down:

Lou Dobbs’ first began reporting on Obama birth certificate conspiracy theories on the night of Wednesday, July 15.

In the roughly two weeks since then, from July 15 through July 28, Lou Dobbs’ 7 p.m. show on CNN averaged 653,000 total viewers and 157,000 in the all-important 25-54 demographic.

By contrast, during the first two weeks of the month — July 1 to July 14, Lou Dobbs averaged 771,000 total viewers and 218,000 in the 25-54 demographic.

If Dobbs’ embrace of the Birthers movement is a just a cynical ratings ploy, as his defenders and even Bill O’Reilly claim, then it’s backfiring badly. If nothing else attracts the attention of CNN president Jon Klein, maybe hemorrhaging viewers will finally do it. The dark reaches of village insanity is a lonely place for “The Most Trusted Name in News” to find itself.

This entry was posted in Birthers, CNN, Lou Dobbs, News and tagged , , , . Bookmark the permalink.

20 Responses to Lou Dobbs Bids Adiós to His Ratings

  1. Arizona Leatherneck says:

    Lou in a sombrero! Hahahahaha! Brilliant!

    About his ratings, even the wingtards I sadly have in my family have given him up for Lent. He’s too damned crazy for conservatives and liberals only watch him for entertainment value.

    CNN needs to pull the plug. But they won’t. I mean, CNN hired Glen Beck and let him have a show that got fewer than 20,000 viewers a night before he found a home at Fox.

    Blame Time Warner.

  2. Estacada says:

    Cable news started off so well.

    Who can forget the early days of CNN back when it was launched and owned by Ted Turner and they actually reported the news? They had intelligent news anchors and was on the way to being a serious competitor with the BBC.

    Seems like a 100 years ago.

  3. Philly D says:

    OK, I hate math so if I’m reading the numbers correctly, Dobbs is losing roughly 100,000 viewers every two weeks?

    By year’s end, if the slide continues at its present rate, Dobbs will be under 100,000 viewers?

    Now, that’s remarkable.

  4. Harry says:

    These clowns have much bigger audiences on their radio programs. Glen Beck and Lou Dobbs have huge radio numbers.

  5. Walk on Socks says:

    The best hope for CNN is if Ted Turner bought the network back from Time Warner and cleaned house.

    I mean fire all of them: Kyra Phillips and her fake orange tan, Wolf Blitzer, Jack Cafferty, their closet queen Anderson Cooper, and their bizarre business reporter, Ali Belch, or whatever his name is.

  6. VicoDANIEL says:

    When a racist hag and bitch like Ann Coulter calls the birthers “cranks,” I think you know you’re fighting an uphill battle in the rain.

    Lou Dobbs needs to give it up. No one except the very farthest fringes of the radical right is buying his garbage.

    If Dobbs won’t stop it himself, then his boss, Jon Klein needs to call Dobbs into his office and tell him enough is enough.

    “The Most Trusted Name in News” has become a psych ward of late.


  7. JollyRoger says:

    I figured when Dobbs went afterbirther, he’d blow away another chunk of audience. The Cheerleaders’ Neutered Network has yet to figure out that the likely CNN viewer probably isn’t as wingnut as the likely FOX “News” viewer. Since FOX already has that market cornered, the Cheerleaders’ Neutered Network is killing itself with a thousand cuts. They’ve been doing it since roughly 2000.

  8. retahyajyajav says:

    I hadn’t watched Lou Dobbs for a long time, then you broke the news of Jon Klein sending the email telling him the birther story was “dead.”

    What I was struck by was how much angrier Lou Dobbs had become since the election. His vitriol aimed at the President was relentless. He ranted and raved at Obama for 30 minute before moving onto to another news topic. I don’t know what the president did to engender this level of rage but Dobbs was frothing at the mouth.

  9. bradfrmphnx says:

    Two things in life have always puzzled me…

    How Herbert Kaury, alias Larry Love, alias Tiny Tim, could at 48 years old make a million off of the song “Tiptoe Through the Tulips,” and marry the luscious 17 year old Miss Vicky.

    And…how the heck Lou Dobbs got into broadcast journalism in the first place.

  10. MacDaddy says:

    The news is already negative. But Dobbs takes negative news to new heights. If it’s not those “illegal aliens” coming over, taking our jobs and clogging up our schools and our hospital emergency rooms, it’s President Obama not telling us the through about where he was really born.

    How is negative news all the time supposed to boost ratings?

  11. Peggy Pierce says:

    Since I have boycotted CNN completely since the John King/Dick Cheney show right after the inauguration, I am happy that Dobbs continues to take the alleged “most trusted name in news” down the tube. I hope CNN (who, as was pointed out above by another poster, came into being and earned our attention and trust during Desert Storm) slides off the charts and into oblivion, taking Dobbs, John King, and most of the others with him.

  12. Jim says:

    Why can’t these people just GO AWAY.

  13. feminazi says:

    When Dobbs started, he had a certain credibility on issues like border control. His argument — one I think most people would agree went, the Bush administration had failed to control the border with both Mexico and Canada as well as the ports. But soon it became an attack on Mexican immigrants who he blamed for everything. He clearly had issue not with border security but with the Mexican people. I stopped watching him years ago.

  14. libhomo says:

    If they didn’t play CNN at the gym right above the mats for abs and stretching, I would never watch it at all.

  15. cnn actually was a place for some real journalism – but they have devolved into fox lite – only they are worse – they pretend to be real journalists but are the same circus with ringmasters as fox

    and the people who actually WATCH news (not the idiots who watch fox, or people who think e! is news or the folks who give money to televangelists) can see this

    they will dump dobbs the moment advertisers avoid his show (which means when the ratings are low enough)

    jon klein is a real ass for the way he has handled this- tho i guess his bosses at TW said “we hve a contract with dobbs, make it work” – which meant backtrack on your comments

    fuck CNN

  16. foreveralluring says:

    lou dobbs has a wife and children that are mexican. does he hate them as well?

  17. Jimmy Dam says:

    Jon Klein,
    As the person in charge for Lou Dobbs actions, and as the person in charge for the CNN logo, you bare responsibility to Society, the American people, and the World for Lou Dobbs RACISTS actions.

    If you were raised in a decent, Christian family, you should be able to understand how hurtful Lou Dobbs comments are to human beings.

    You Jon,need to have a serious talk with your employee, Lou Dobbs.

    Your employee is out of control, no question about it. After being a 10 years CNN viewer and a Loyal CNN supporter, I finally had enough of your mis-representation of news via Lou Dobbs.

    We are blocking all of our TVs at home from giving access to CNN.

    CNN is now being viewed as the most RACIST and IRRESPONSIBLE news Channel in the Country and the World, and all THANKS to you Jon and Lou Dobbs.



  18. Lori says:

    It’s frightening how the CNN media machine has become so tabloid like. I thought the Michael Jackson coverage would never end. CNN used to
    have the respect of it’s viewers. Lately Lou Dobb’s
    exploits have lowered the threshold even lower if that’s possible. You would think CNN’s other employees would get a clue and demand to have Lou and his Old Angry White Man routine yanked in favor of some Real journalism to save the own skin. You’d think they’d realize that the louder Dobbs yells, the less credible they look as well.

  19. Pingback: The Art of the Prank » Blog Archive » Lou Dobbs Takes a Crapshot

  20. sbf says:

    When given a choice between a populist and a socialist, I’ll go with the populist every time. Power to the “little people.”

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