Wednesday, June 18, 2008
Heinz is set to challenge some viewer expectations with a light-hearted TV campaign that features two men sharing a kiss.
The TV commercial, which promotes a new range of dressing called Heinz Deli Mayo, breaks tonight and will be supported by a press campaign.
Heinz’ new ad opens with a family on a normal morning routine with a young boy and girl getting ready for school and their father preparing for the office. The young boy and girl go to the kitchen to get their sandwiches, which are being prepared by a man with a New York accent dressed in a deli servers outfit who they refer to as “mum”.
When their father goes to get his sandwich he says to mum in the kitchen “See you tonight love”.
However, mum barks back “Hey, ain’t you forgetting something?”, at which point the two men share a kiss. “Mum” then sends the father off with the words: “Love you. Straight home from work, sweet cheeks.”